Social Media Strategic Plan Template is a practical Microsoft Excel template designed to define social media goals, strategy, channels and actions. It contains 1 worksheet (Social Media Strategic Plan), with visible fields or labels including SOCIAL MEDIA STRATEGIC PLAN, RESEARCH – DISCOVERY – ANALYSIS, COMPANY DEFINED, YOUR MISSION, YOUR VISION, TARGET AUDIENCE. The original structure and formatting are preserved for easy customization. Replace the sample data with your own information and adapt labels, formulas and formatting to your workflow.