Social Media Marketing Plan is a practical Microsoft Excel template designed to structure social media objectives, channels and campaign activities. It contains 1 worksheet (Social Media Marketing Plan), with visible fields or labels including SOCIAL MEDIA MARKETING PLAN TEMPLATE, CAMPAIGN GOAL, WHAT THE CAMPAIGN WORKS TO ACHIEVE, CALL–TO–ACTION, WHAT THE AUDIENCE IS ASKED TO DO, CAMPAIGN CALENDAR. The original structure and formatting are preserved for easy customization. Replace the sample data with your own information and adapt labels, formulas and formatting to your workflow.